#148 [BONUS] Kenny Suh — MORE Shocking Industry Tell All, How Most Shoe Companies Came To Exist, and $300 Climbing Shoes?!
![#148 [BONUS] Kenny Suh — MORE Shocking Industry Tell All, How Most Shoe Companies Came To Exist, and $300 Climbing Shoes?!](https://getpodpage.com/image_transform_gate_v3/bMw2KzLtDNQLoVFJP6Seh7AZymaC0lDvvEWiKAVQB-g=/?image_url=https%3A%2F%2Fstorage.buzzsprout.com%2Fjh2cnfrokjruntt0rfziaex7ydtv%3F.jpg&w=1200&h=630&fill=blur "#148 [BONUS] Kenny Suh — MORE Shocking Industry Tell All, How Most Shoe Companies Came To Exist, and $300 Climbing Shoes?!")
This is a continuation of the last episode with Kenny, #147. Please listen to that episode first for context!
Kenny and Josh hop back on to explore even more drama and links between Mad Rock and 5.10, Evolv, Butora, Red Chili, Black Diamond, So iLL, La Sportiva, Scarpa, Mammut, Edelrid, Yosemite Bum, Cypher... did we forget anyone? Oh ya, Unparrallel! You can't miss that one...
Enjoy this deep dive on the usually opaque world of climbing gear manufacturing!
SHOW NOTES:
- Kenny's Previous Episode On Testpiece, #147
- Kenny Suh Instagram
- Article About Young Chu (Mad Rock's Founder)
- Mad Rock Instagram
- Mad Rock Website
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00:00 - Intro
05:36 - Continuing Where We Left Off
08:22 - How Evolv Was Created
14:08 - How Butora Was Created From Evolv
19:16 - Economics 101 Of Manufacturing And The Why Behind This ‘Web’
21:46 - The Drama With Unparrallel
23:17 - The Drama With 5.10
26:39 - ‘Italian’ Shoes Made In China??
29:42 - $300 Climbing Shoes?!
32:10 - Red Chili, Mammut, Edelrid Manufacturing
34:34 - ‘Shoe Geeks’
36:50 - Boreal History
40:01 - How Rubber Technology Has Changed Over The Years
