#147 Kenny Suh — Shocking Industry Tell All (The NDA’s Have EXPIRED), Who Actually Makes Your Shoes?, CEO Of Mad Rock, “Finger Condoms”, and Shoes In 2030 Will Be Made Like This
Kenny Suh is the CEO of Mad Rock.
Kenny tells us all of the behind the scenes of how climbing shoes are made, WHO actually makes them, the impossible tradeoffs in rubber, how shoes will be made in the future, and some of the innovations of the past and the potential ones in the future.
Really fun one that exposes the behind the scenes of shoe making and sheds a surprising light on what’s actually going on.
SHOW NOTES:
- Kenny Suh Instagram: https://www.instagram.com/ksuh24/
- Mad Rock Instagram: https://www.instagram.com/madrockclimbing/
- Mad Rock Website: https://madrock.com/
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00:00 - Intro
08:30 - Misconceptions About The Climbing Industry
11:58 - How Kenny Got Into The Climbing Industry
14:58 - What It Used To Be Like Building Climbing Gyms
17:34 - Why Kenny Joined Mad Rock
20:23 - How Mad Rock Was Founded
22:21 - Mad Rock’s Connection To Other Shoe Companies
27:28 - What Is A Shoe ‘Last’?
32:26 - More About 5.10
35:18 - About La Sportiva
37:49 - Why Shoes Cost What They Do
41:44 - All About Climbing Shoe Rubber
51:15 - Molding Vs Board Lasts And How Shoes Are Made
01:03:10 - The Optimal Temp For Your Shoes On Your Project
01:07:14 - How Will Shoes Be Made In The 2030’s?
01:12:14 - Cool New Innovations
01:28:38 - Why Mad Rock Sponsors Certain Athletes
01:35:39 - How Do You Go From Good To Great?
01:38:23 - What Is Your Favorite Piece Of Climbing Gear?
