#128 Anne-Worley Moelter — CEO of Movement, Running The Largest Network of Gyms In The US, Climbing’s Unique Community, The Evolution Of Climbing Gyms and Where They're Headed
Anne-Worley Moelter is one of the most important people in climbing today because she is the CEO of Movement Climbing, the largest network of climbing gyms in the US with a portfolio of 30 gyms and another 3 coming soon. These gyms set the tone and craft the climbing experience for millions of climbers.
Anne-Worley is a lifer who has done SO MUCH for our sport. She started her journey in the industry over 20 years ago working as an assistant manager at a gym. She went on to hold many different roles in the industry such as being a founding member of ABS, running USAC, and of course, opening the original Movement in Boulder, CO in 2009 with her husband Mike Moelter.
Movement has gone through a lot of changes since that first gym, but now Anne-Worley is back to run the much larger organization.
Tune in to hear Anne-Worley share insights on how our industry has evolved and where it's heading. You can't miss these insights from someone who is in a unique position in climbing and has worn almost every hat you can wear in the industry!
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00:00 - Intro
08:32 - Her Start In The Climbing Industry
13:53 - What Makes Climbing’s Community Unique
17:15 - Combining ABS and USAC
24:49 - Opening The First Movement Gym
36:28 - Circuits and Hold Color’s At Movement RiNo
40:29 - Legacy Movement’s Transition Into Today’s Movement
45:04 - The Evolution of Climbing Gyms
55:05 - “Build It and They Will Come”?
01:03:29 - The Growth of Climbing
01:14:16 - USAC Training Center
01:17:46 - Community And Movement
01:27:51 - Inflection Point or Steady State?
01:29:35 - How do you go from Good To Great?
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